Our Learning Objective | We’d Love to Know |
Understand internal sentiment, identify cultural strengths/opportunities | "What makes you proud to work here?" "If you could change one thing about company culture, what would it be?" "What barriers are preventing you from doing your best work?" "How do you see our brand values coming to life in your daily work?"
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Cross-Brand Synergy & Collaboration | "What unique insights from your brand could benefit our other brands?" "Where do you see untapped collaboration potential between DSW, Aerie, and our other brands?" "What cross-brand initiatives would you love to see implemented?" "How can we better leverage our collective strengths across different brands?"
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Capture ground-level innovation, employee-driven product insights | "What customer pain point are we not addressing that you've observed?" "If you could design a new product or feature, what would it be?" "What trend in retail or consumer behavior excites you most right now?" "What innovative idea have you been wanting to share but haven't had the opportunity?"
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Gain insider perspectives on customer interactions and brand perception | "What do you hear from customers that leadership might not be aware of?" "How do you think our customers perceive our brand differently across DSW, Aerie, and our other brands?" "What customer experience improvement would have the biggest impact?" "If you were our Chief Marketing Officer for a day, what would you change?"
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Identify internal inefficiencies, streamline operations | "What internal process is most frustrating or time-consuming?" "Where do you see unnecessary complexity in our current workflows?" "What tool or technology could dramatically improve your team's productivity?" "How can we reduce friction in our internal operations?"
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Understand employee career aspirations, retention strategies | "What professional development opportunity would you most value?" "How can we better support your career growth?" "What skills do you want to develop that align with our company's future?" "What makes you want to stay (or potentially leave) our organization?"
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